So a big shoot at Uniqlo’s flagship UK store in Oxford St saw us photographing families to promote their brand new range, Uniqlo Undercover. This shoot was a lot of fun and something completely different from the norm. Family portraits, couples portraits, group portraits and kids portraits all rolled into a massive fashion shoot! Uniqlo had set up two backdrops, each with a huge gold frame to step inside for a portrait. I was stationed at one, while the hugely talented Jeremy Walker was photographing at the other one. Sarah was looking after the nerve centre where all the images were immediately beamed to via WiFi, (although I am aware she couldn’t resist taking a sneaky photo herself!). While I’m doing the credits, a huge thanks to Darren our runner on the day and Kat of Uniqlo who made sure everything ran to clockwork.
A great privilege to be involved in a project of this scale, Uniqlo Undercover has had a worldwide launch. The photos below represent a small portion of shots taken throughout what was a real fun day.



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